QUEENDAR SELASI AYIVIE
Accra
Summary
Highly resourceful Digital and Key Accounts Manager/ communicator with in-depth knowledge and experience of both in-house and agency settings as well as instrumental in leading brand growth campaigns, corporate campaigns, with Digital strategies and brand optics with interest in managing relationships with public stakeholders and brand identity.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketer
Spektrum Concepts
- (School Campaign) Events, Organizer
- Drafts schedules and dates for an upcoming event after thorough background checks
- In charge of handling and putting safety measures in place during and before an event
- Managing social media handles and interactions daily
- Assigning appropriate organizing sub roles to colleagues to make sure everyone is participating
Digital Strategy & Communications Manager
Ringier Africa (Pulse Ghana)
05.2024 - Current
- Collaborated with cross-functional teams to develop effective marketing materials and messaging.
- Developed compelling content for company website and social media channels, driving user engagement and conversions.
- Analyzed market data to inform strategic decisions.
- Boosted public engagement with impactful social media campaigns.
- Designed and implemented crisis communication plans, safeguarding company reputation during critical times.
- Analyzed feedback from communication campaigns to refine strategies and tactics.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
Key Account Manager
Ringier Africa (Pulse Ghana)
01.2023 - Current
- Identified new business opportunities and leads for key clients.
- Built and maintained strong client relationships to drive business growth.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Supported sales and reporting for large and medium-sized accounts.
Social Media Manager
BBnZ Live
11.2022 - Current
- Built and maintained corporate image, brand and identity.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Prepared monthly calendar to manage online content across multiple platforms.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Corporate Communications Officer
National Service
11.2021 - 11.2022
- Corporate Communications & PR, GCAA
- Writing minutes for meetings
- Writing and optimizing content for the company website, digital newsletters, print publications and social networking sites
- Responsible for advertising authority’s advertising and website activities
- Writing pitches and editorial content
- Developing comprehensive and strategic communications plan that includes both internal and external initiatives
- Develop high quality communications including quarterly newsletters, annual reports, and periodic updates.
- Wrote and edited content to create consistent and positive company image.
- Handled communications and marketing budgets and implemented effective financial strategies.
- Managed website copy and social media profiles and pages.
- Devised and oversaw communication strategies for specific purposes and long-term implementation.
- Directed public relations, media relations and crisis communications campaigns.
Assistant Writer, Editorial Team Hostess
National Service, Ghana Civil Aviation Authority, GCAA, Kwese TV, YoloXperiences Limited Ghana
11.2021 - 09.2022
- Performed in-depth research into topics to write clear and accurate copy.
- Chose graphics to accompany published stories by selecting images and [Action].
- Consulted with business owners to clarify content needs when creating final draft documents.
Hostess / Customer Service officer
YoloXperiences Limited
02.2019 - 03.2020
- Coco Lounge, Urban Grill & Santoku
- Welcoming guests on arrival
- Making reservations and booking transportation
- Analyzing feedback from guests and responding accordingly
- Customer service representative, double checking and confirming reservations
Customer Service Officer
Spektrum Concepts, School
03.2018 - 11.2019
- Answered phone with positive attitude and asked questions to better understand customer needs.
- Handled fast-paced customer inquiries each day to consistently meet productivity and performance targets.
- Audited customer account information to identify issues and develop solutions.
- Delivered continuous training to associates to maximize performance and customer relations skills.
Education
Bachelor of Arts - Communication Studies & Public Relations
Ghana Institute of Journalism
Bachelor of Arts - Communication Studies
Ghana Institute of Journalism (GIJ)
06.2021
Skills
- Paid Search Campaigns
- SEO Optimization
- Multicultural Marketing
- Digital Marketing
- Campaign Management
- Google Analytics
- Project Management
- Market Analysis
- Brand Promotion
- Social Media Copywriting
- Content Creation
- Influencer Collaboration
Accomplishments
- Ghana Institute of Journalism, Eva Tonoyere
- Academic Administration
- Human Resource manager
- Email: info@,gij.edu.gh YoloXperiences Limited
- Accra, Ghana Accra, Ghana
- 1
- Queendar Ayivie Selassi, CV2
- Queendar Ayivie Selassi, CV
Certification
- Digital Marketing (Hubspot)
- META Certified Digital Marketer
Languages
Spanish
Intermediate (B1)
Timeline
Digital Strategy & Communications Manager
Ringier Africa (Pulse Ghana)
05.2024 - Current
Key Account Manager
Ringier Africa (Pulse Ghana)
01.2023 - Current
Social Media Manager
BBnZ Live
11.2022 - Current
Corporate Communications Officer
National Service
11.2021 - 11.2022
Assistant Writer, Editorial Team Hostess
National Service, Ghana Civil Aviation Authority, GCAA, Kwese TV, YoloXperiences Limited Ghana
11.2021 - 09.2022
Hostess / Customer Service officer
YoloXperiences Limited
02.2019 - 03.2020
Customer Service Officer
Spektrum Concepts, School
03.2018 - 11.2019
Marketer
Spektrum Concepts
Bachelor of Arts - Communication Studies & Public Relations
Ghana Institute of Journalism
Bachelor of Arts - Communication Studies
Ghana Institute of Journalism (GIJ)
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