Neisha Peters
Communications Officer
Saint George's,Grenada
Summary
Professional Communications Officer with over ten (10) years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Highly articulate writer with strong aptitude for creating engaging content.
Overview
8
8
years of professional experience
Work History
Communications Officer
Grenada Football Association
St. George's , Grenada
05.2017 - 07.2022
- Expanded national client list with development of customized communications strategies.
- Mastered and launched direct marketing techniques to boost brand reach.
- Managed media relations and campaigns to address public communications in crisis situations.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Represented company at multiple public forums and conferences.
- Oversaw website copy and social media platforms which grow by 40%
- Acted as point of contact for inbound media related calls.
- Developed and implemented short- and long-term communications strategies.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Prepared or edited organizational publications such as employee newsletters and Annual reports for internal or external audiences.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Assist with marketing campaigns as needed
- Plan and facilitates events
Program Coordinator
Maitland Meaningful Television
St. George's , Grenada
02.2015 - 11.2015
- Organized and managed program development from conception through successful execution.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
- Gathered and organized printed materials required for program participation.
- Designed program implementation and maintenance plan.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Improved operations through consistent hard work and dedication.
- Supervised three (3) of professional and administrative personnel
News Reporter
GOVERMEENT INFORMATION SERVICE (GIS)
St. George's , Grenada
09.2012 - 10.2014
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
- Confirmed veracity of ten (10) articles weekly, communicated with journalists and interviewed subjects to gather details.
- Crafted well-written news stories based on facts and edited content when time and space required it.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Reported to editor-In-chief about news articles for print, daily staff happenings and creation of company newsletter.
- Provided field reporting during major events to gather and share reactions from individuals directly impacted.
- Supported publication by helping develop layouts and collaborating with production teams.
- Introduced content regarding local news, sports and weather in accordance with program outline.
- Researched and produced daily news reports.
- Interviewed guests on specific topics.
- Produced coverage via live broadcast, social media and video streaming to reach approximately 2.3k viewers.
- Planned for coverage of large events by assigning reporters and photographers.
- Managed social media accounts for local news organization across Facebook, Twitter and Instagram.
Education
Associate of Arts - Media Studies
T.A Marryshow Community College
St. George's 09.2017 - Current
High School Diploma -
Grenada SDA Comprehensive
St. Patrick's 09.1996 - 07.2001
Skills
Policy writing
Strategy development
Supporting fundraising
Public Relations
Strategic planning
Problem-solving skills
Event Coordination
Developing promotions
Social media platforms
Social Media Management
Supervising staff
Knowledgeable in Power Point Presentation, Excel, Microsoft Word, Google calendar
Building media relations
Written documentation
Engaging stakeholders
Affiliations
Secretary of Paradise Football Club
Public Relations Office for St. Andrew Development
Organization (SADO)
Women’s team coordinator (Grenada Football Association)
Timeline
Associate of Arts - Media Studies
T.A Marryshow Community College
09.2017 - Current
Communications Officer
Grenada Football Association
05.2017 - 07.2022
Program Coordinator
Maitland Meaningful Television
02.2015 - 11.2015
News Reporter
GOVERMEENT INFORMATION SERVICE (GIS)
09.2012 - 10.2014
High School Diploma -
Grenada SDA Comprehensive
09.1996 - 07.2001